All Peoples Church

ROLE: Creative Direction & Community Storytelling

OBJECTIVE: Support a growing, values-driven organization through video storytelling that aligned messaging, reinforced culture, and connected the community across live and digital experiences.

WHY IT MATTERED: This work demonstrated how clear creative direction can unify teams, strengthen shared identity, and scale communication while remaining authentic and people-centered.

The creative approach emphasized clarity, consistency, and accessibility to help the message resonate across diverse audiences and platforms.