Diabetes Research Connection

ROLE: Creative Direction & Mission Storytelling

OBJECTIVE: Communicate complex, emotionally sensitive subject matter through clear, human-centered video storytelling that built trust, understanding, and connection to the mission.

WHY IT MATTERED: This work demonstrated how thoughtful creative direction can honor real stories, respect the audience, and translate mission-driven goals into authentic, impactful narratives.

This project focused on elevating real voices and experiences to support awareness, empathy, and engagement around diabetes research.