Echo Church Rebrand
ROLE: Creative Direction & Brand Storytelling
OBJECTIVE: Translate brand energy and live experience into video storytelling that captured atmosphere, emotion, and audience connection across digital touchpoints.
WHY IT MATTERED: This work demonstrated how experiential moments can be distilled into cohesive brand narratives that extend impact beyond the event itself and deepen audience engagement.
The creative approach emphasized mood, pacing, and authenticity to preserve the feeling of the experience rather than over-explain it.
