Manscaped

ROLE: Creative Direction & Brand Storytelling

OBJECTIVE: Develop brand-forward video content that balanced humor, clarity, and authenticity while aligning with performance and audience engagement goals.

WHY IT MATTERED: This work demonstrated how strong brand voice and tone can coexist with performance-driven creative, helping the brand connect with audiences in a way that felt confident, relevant, and distinctly on-brand.

This project focused on translating brand personality into video through tone, pacing, and platform-aware storytelling.