InterVarsity

ROLE: Creative Direction & Brand Storytelling

OBJECTIVE: Translate brand identity and design sensibility into cohesive video storytelling that felt intentional, modern, and aligned across visual touchpoints.

WHY IT MATTERED: This work demonstrated how thoughtful creative direction can extend brand systems into motion, reinforcing consistency, tone, and visual confidence across platforms.

The creative approach emphasized composition, pacing, and restraint—allowing design and narrative to work together without overstatement.